How hard is it to come up at the top of Google search results?

Without question, the rules for effective search engine optimization has evolved to a more complex marketing channel. As marketing professionals we need to refine our SEO processes multiple times a year.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
Implementing new search engine algorithm updates, will keep your business at the top of search engine results in 2016.
Why your business should care about SEO
When potential customers are looking for your business services, 81 percent do research on search engines according to Ad Week.
Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase. On average, a consumer will visit three stores before making their purchase.
If you want to reach that audience, optimizing your website presence is important. SEO is essential in turning online traffic into potential customers for your small business.